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Facebook to test new Reactions feature in Ireland


Your status updates can finally get the reactions they deserve 🙂

 Facebook is branching out and testing some new ways to react on its network. You will never again be forced to choose between reacting to someone’s tale of sorrow with an unsuitable “like” or dare we say ignoring it altogether.

With Facebook Reactions, you will be able to add reactions such as “love”, “haha” and “yay” to items that appear on Facebook, while angry faces, sad emoticons and “wow” will also be at your fingertips. Irish users will get it first, with the new features being tested here and Spain before being made available to a wider audience.

Each of the reactions are accompanied by a face or symbol that Facebook considers internationally recognisable, and will be available on both mobile and web interfaces.

Reactions has already undergone some testing internally before being set loose on the Irish and Spanish Facebook subscribers, and Mr Tosswill (product manager) said it has been in development for some time. How it’s received in those markets will shape the end product before the wider Facebook population gets access to it.

“It’s exciting that Ireland’s Facebook community will be one of the first to participate in testing these new ways to express reactions,” said Gareth Lambe, Head of Facebook Ireland. “With over two million Irish people actively logging onto Facebook every day, they’ll now have more ways to show how they feel – whether that’s happy, sad, funny or thought-provoking.”

“We think it’s a solid product that people are going to enjoy,” Mr Tosswill said. “We think it’s better than a dislike button; it conveys a broader range of emotions.”

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