They’ve changed the shape of Toblerones and yes, this affects Ireland
— Mark Greenwood (@markcjgreenwood) November 8, 2016
— Lisa (@biscuitahoy) November 8, 2016
— Darren O’Connor (@mellowdrifter) October 31, 2016
Naturally the social media world was soon ablaze with outrage over this decision, so much so that the company was forced to make a statement defending and explaining the decision to alter the bar, blaming the rising costs of ingredients. “We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products” says Mondolez.
Whether this calms the storm or not we shall have to wait and see!